Cleansing Data
Cleansing Data
Since B2B data is constantly evolving, you may discover that your database is out of current and underperforming, resulting in costly, inaccurate marketing mailings and gaps in your customer knowledge. Cleansing is an efficient method of checking and correcting your company data, ensuring that you always get the most out of your database.
What exactly is data cleansing?
Data Cleansing maintains your business data up to date by cross-referencing and correcting your information against our 28.4 million B2B contact records culled from over 4.8 million business records. It helps you maintain your data accurate and up-to-date.
The Benefits
- Identify duplicate lead and account information quickly and reduce unnecessary expenses on ineffective mailers.
- Bring your database up to current, accurate, and regulatory-compliant.
- Increase marketing ROI by creating more accurate operations.
- Avoid annoying current customers by sending out incorrect mailings.
How does it operate?
Maintain complete compliance with data regulations by screening against Mail and Corporate Telephone preference services. All addresses are structured in a clear and consistent manner, facilitating the identification of any potential duplicates or incomplete fields. Remove waste from mailers by flagging gone-away and invalid emails.
